I'm happy to report that it's time for another installment of
The Docket of the Absurd. Today's case comes to us courtesy
of this week's web hero, Mike Rowe. Mike is a high school student
in Vancouver who decided to launch a web site to practice his
web development skills and offer his services to the world.
He chose a rather cute name for his site: mikerowesoft.com.
Do I even need to say where this is going? Naturally, Microsoft
is now suing him for trademark violation. Let's be fair --
Microsoft first offered the kid a ten dollar settlement if he
would surrender the domain to them (ten dollars being his
original registration costs). Mike Rowe refused, hence lawsuit.
We can immediately claim that Microsoft's lawsuit is a frivolous
attack on an innocent kid. I mean, he wasn't hurting anyone.
But that argument is naive. You have to take US trademark law
into account. Trademark law operates on a "use it or lose it"
basis: you are required to vigorously defend your mark against
all infringement, or it passes into the public domain (I believe
kleenex and xerox are notable examples). The last paragraph in one
newspaper article reads thus:
However, one reader correctly points out that, under US law,
Microsoft has no choice but to pursue a trademark case against Rowe
because if it ignores his site, the company will lose its right to
fight against trademark infringements that may occur in the future.
The annoying thing is that the above argument is crap. As I
explained in an earlier entry about
Intel and Yoga Inside, you only have to go to court if this
really is a case of infringement. If it isn't, your
only risk is in having to defend the name mikerowesoft
as non-infringing in some hypothetical future case. If you take
an overly territorial view of your trademark, then surely you
should constantly be suing every company in the world, however
different their names, just to show that you're defending your mark!
So we are left asking: is Mike Rowe infringing on Microsoft's
trademark? Well, all Microsoft has to prove is that customers
are getting confused between the two names and that they're losing
business to mikerowesoft as a result. As another person pointed
out in a newspaper article, doesn't that force Microsoft to adopt
a rather low opinion of the intellect of its customers?
[update: 20 January at 11:32]: Doug mentions that after refusing Microsoft's initial ten dollar
settlement, Mike Rowe offered to sell them the domain for ten thousand
dollars, thus making him look like a money grubbing goober. Uh,
way to go, Mike.
[update: 21 January at 09:04]: I should be a bit more cautious when posting about the Internet Celebrity
Du Jour, and remember that notoriety too often precedes reality on the
web. Writing from Victoria, Rebeca grudgingly admits that Mike Rowe is
from Sooke (on the Island), not Vancouver. She also points out that
he admitted on CBC to being fully aware of the pun when registering
his domain. Presumably that hurts his case a little, though the burden
is still on Microsoft to establish that Mike Rowe is taking business away
from them. Microsoft still isn't high on my corporate virtue list, but
I suppose they can make a case for why they're making a case. I should
save my ranting energies for real problems with intellectual property
law, like SCO vs. Linux or MPAA vs. 2600 or RIAA vs. The Earth.
I also figured out how to turn Zebula into an instant net celebrity.
I'll register a bunch of cybersquatting domains in her name. Then,
when the companies start filing lawsuits, I'll yell, "She's just
a baby! A little baby!! Where is your humanity?"